hello, I’m…

LAEEQAH CASSIM—

But you can call me Lae if you're still looking for that elusive 'u' after the 'q'.

Let me hit you with a tidbit: My name means 'worthy of all.' And that's more than just a title—it’s a promise I live by, one that I bring to every line I write, every concept I craft, and every idea I shape.

I’m not your regular 'A' or 'B' type. I’m the latest edition, a limited run, setting the new standard for what a copywriter can be. I'm freshly pressed and hot off the creative line, always ready to turn big ideas into headline-worthy stories.

I thrive on chewing concepts for breakfast and pairing them with a perfectly brewed message. My approach is as adaptable as a USB-Type-C—flexible, versatile, and always ahead of the curve. Oh, and it's got that swag—the kind that makes you stop, pay attention, and say, “Now that’s something new.”

I don’t follow trends—I set them. Blending tradition with innovation, I fuse old-school cool with new-school rules, transforming classic inspiration into new, relevant messages that resonate and stand out, from the idea to the final draft.

It’s time to flip the script, break some boundaries, and lead the way in the industry. No fluff, just fresh, bold, and game-changing copy.

Ready, set, type!