the challenge

To create a communication solution for a locally owned small business.

the problem

Bo Kaap Deli, despite its prime location and popular menu, falls short in effectively communicating and authentically representing its rich Cape Malay heritage to customers and tourists.

the objective

To transform Bo Kaap Deli into a vibrant cultural hub, authentically sharing Cape Malay heritage through immersive experiences for customers and tourists.

the insight

Cape Malays believe their culture is deeply rooted in their unique language, table etiquette, and communal dining practices.

the concept

“Koesister Kultier” At the heart of this concept is the ‘Koesister’,a symbol of Cape Malay heritage that represents family unity and togetherness. By embracing Cape Malay customs such as communal dining, vernacular, and table etiquette, the campaign fosters cultural pride and connection.