the challenge

To create three 60-second radio ads for ‘WebAfrica Fasterfast Fibre’.

the insight

People feel compelled to collect countless browser tabs, opening many at once.

the concept

‘Multi-Tabs’ : Celebrating the chaotic yet exciting reality of juggling multiple browser tabs at once. Using humour and relatable situations to show how WebAfrica Fasterfast Fibre keeps up with your multitasking life, ensuring every tab—whether for work, fun, or curiosity—loads instantly without interruption.

the key message

With Wi-Fi so fast, you’ll never have to wait for any of your multiple tabs to load.